(SNews) – Anheuser-Busch has placed a second marketing executive on a “leave of absence” due to the growing fallout of the disastrous Bud Light campaign featuring transgender Dylan Mulvaney.
Alissa Heinerscheid, Bud Light’s vice president of marketing, was the first to be put on leave by the beer brand, as Slay News reported earlier.
Now Heinerscheid’s boss, Daniel Blake, is joining her on “leave.”
According to The Wall Street Journal, Blake was ordered to take a “leave of absence” by the company.
Blake oversaw marketing for Budweiser and Bud Light and has worked at Anheuser-Busch for nine years.
Anheuser-Busch is claiming that both executives, coincidentally, “decided to take a leave of absence.”
However, the Journal is reporting that “the decision to take a leave wasn’t voluntary.”
“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokeswoman said.
“Daniel has also decided to take a leave of absence.”
Anheuser-Busch also said it is revamping its marketing department “so that our most senior marketers are more closely connected to every aspect of our brand’s activities.
“These steps will help us maintain focus on the things we do best: brewing great beer for all consumers, while always making a positive impact in our communities and on our country.”
According to Adage: “Alissa Heinerscheid, marketing VP for the brand since June 2022, has taken a leave of absence, the brewer confirmed, and will be replaced by Todd Allen, who was most recently global marketing VP for Budweiser.
“Alissa Heinerscheid, who has led the brand since June, takes leave of absence and is replaced by Budweiser global marketing VP Todd Allen.”
Second Bud Light marketing exec placed on leave after backlash https://t.co/LqW2RELtog pic.twitter.com/ayp5eoAYbk
— New York Post (@nypost) April 24, 2023
Breaking in Beer Business Daily:@budlight Management Changes: Todd Allen Appointed VP Bud Light
Former Bud Light marketing VP Alissa Heinerscheid, who was at that post for not quite a year, is off the brand.
We understand she has decided to take a leave of absence.
— Jennifer Sey (@JenniferSey) April 22, 2023